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CEOs Choose Wisely: Why Fractional CMO Quality Matters




Choose Smart, or Choose Often

CEOs in B2B Tech must choose the best fractional Chief Marketing Officer option to grow efficiently.


But while the popularity of the fractional CMO and CRO model is increasing, the importance of quality seems to be deprioritized by many companies. It’s unfortunate and is costing CEOs and companies money, time and trust.


Without quality, growth is nothing but a dream.


That’s why a proven process to unlock growth is vital. An assembly of fractional executives is also essential. But, the quality, track record, and proven results must be at the forefront of choosing a Fractional CMO.



The Rise of the Fractional Executive

Thanks to the successes of fractional CFOs and CIOs, the executive industry is welcoming the rise of the fractional Chief Marketing Officer.


But not all of them are created equal.


Anyone who has Googled the movement would have found a cesspool of revelations. You can listen to all about it in the podcast episode Beware of Agencies Advertising Fractional CMO Services.


However, since this episode, the situation has worsened.


Many have been masquerading as process-driven fractional CMOs and CROs. They have been leveraging the moniker as if they were boasting a fake Louis Vuitton handbag. On paper, it looks like it will get the job done. But then you look closer.


The reveal is that there is a “proven process,” or an audit, or analysis that is a fixed fee.


But as you know, that process alone doesn’t solve growing pains. It needs to be leveraged and led by a CMO. A real Chief Marketing Officer.


They must be someone who has been through it. They’ve built it, done it, grown it, and scaled it.



Why First-Hand Experience Matters

You cannot replace first-hand experience. It doesn’t matter how much process there is.


Sure, the process is important. So is knowledge. But the most vital aspect you need is capability, experience, and a proven track record of success as a fractional CMO.


GROW has assembled the greatest growth minds in all of B2B tech. Our people have a proven track record. They have been a Chief Marketing Officer of a growing B2B tech company at least twice. These individuals have also been part of an organization during a successful exit at least once.


Not many people have this track record. But GROW does.


Anything less than that is less than what you and your company deserve.



Results That Speak for Themselves

Our success rate with emerging B2B tech company clients has been phenomenal.


It’s easy to see why.


GROW takes the people who know how to grow emerging B2B tech companies and pairs them with the CEOs in a way that incorporates multiple factors to determine success.


It’s not rocket science.


It’s years of experience matching incredible Chief Marketing Officers who have chosen the fractional model with CEOs determined to build an unfair competitive advantage.



Choose Wisely!

So there you have it. This is why process and knowledge are essential. But the most crucial consideration is the capability, experience, and history of success as a fractional Chief Marketing Officer.


When choosing a fractional CMO model to support your growth goals, be sure to get it right the first time and choose wisely.


Look at the quality of a fractional CMO – not just a process or volume of candidates.


Want to hear more from GROW Powerful? Visit our website and check out our Grow Up With GROW podcast. Available wherever you get your podcasts. You can also subscribe to our LinkedIn newsletter.

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