- An interim CMO, or iCMO, is a part-time executive who steps into your company to provide senior marketing leadership without the long-term commitments or costs of a full-time CMO. They bring expertise and an outside perspective to drive strategic marketing initiatives and improve results.

GROW Powered provides fractional marketing leadership tailored to the unique needs of B2B companies. Our services include marketing advisory, demand generation, SDR/BDR strategies, campaign management, and content management, all designed to scale up your marketing efforts effectively.

Unlike traditional consultants or agencies that may focus on specific projects or solutions, our iCMOs integrate deeply into your team, providing strategic oversight and tactical execution across all marketing functions. This ensures a holistic approach to growth and marketing, aligned closely with your company’s goals.

CEOs, founders, and private equity firms that manage B2B companies looking for expert marketing leadership without the commitment of a full-time executive are ideal candidates. Companies in transitional phases, or those needing specialized knowledge to navigate complex market dynamics, will find our services particularly beneficial.

Engagements can vary based on your specific needs but typically range from a few months to over a year. We customize the duration to meet your goals and ensure that our iCMO can make a significant impact.

While we are equipped to work across various B2B sectors, our extensive experience includes technology, healthcare, manufacturing, and professional services. Each industry presents unique challenges and opportunities, which we are well-prepared to manage.

We can typically begin an engagement within a few weeks after an initial assessment. Our process starts with understanding your specific needs, followed by matching you with an iCMO whose expertise aligns with your goals.