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Rewire the Growth Game

Boost your Company Growth with the ‘Moneyball Method’





We’re all feeling like the Oakland A’s before 2002 right now.


Have you ever seen the movie, Moneyball? I’m betting most of you have. I’m also betting that most of you are feeling like Brad Pitt Billy Beane before he ‘moneyballed’ baseball.


Some of the symptoms may include some or all of the following:

  • Losing.

  • Losing badly.

  • Feeling like a broken record.

  • Losing some of your key players.

  • Losing confidence in your investors (owners in baseball).



It sucks.


Emerging tech companies face unprecedented challenges when it comes to achieving sustainable growth. Traditional marketing strategies that worked in the past may no longer yield the desired results. To navigate this new terrain successfully, businesses need a fresh approach—a winning formula that can revitalize their growth trajectory.


They need to take a “moneyball approach” to their growth program.


Enter the Fractional Chief Marketing Officer (CMO), a proven and battle-tested solution that offers the expertise, perspective, and flexibility required to unlock new avenues of growth.


Here’s why it’s never been a better time to leverage the interim and fractional power of a proven Fractional CMO:



It's time to take a “moneyball approach” to your growth program through the power of a fractional CMO

What you've been doing before isn't working:


Emerging tech companies often find themselves at a crossroads when their previous growth strategies start to lose effectiveness. Traditional marketing tactics alone may no longer capture the attention of their target audience or differentiate them from competitors. As technology continues to disrupt industries, businesses must adapt to new consumer behaviors and market dynamics. It is crucial to recognize that what once worked may no longer suffice. This acknowledgment is the first step toward embracing a fresh approach to growth.




The best way to add turbo boost to your growth is by bringing in fresh perspective:


To reinvigorate growth, emerging tech companies must inject new perspectives into their marketing strategies. Fractional CMOs, with their extensive experience and diverse industry knowledge, bring a fresh set of eyes to the table. They offer a valuable external viewpoint, identifying untapped opportunities, assessing market trends, and aligning marketing efforts with business goals. By leveraging their expertise, emerging tech companies can gain a competitive advantage, seize new growth channels, and build a strong brand identity that resonates with their target audience.


Moreover, Fractional CMOs possess a comprehensive understanding of emerging technologies and digital marketing tactics, allowing them to navigate the ever-changing digital landscape. They can implement data-driven strategies, optimize marketing budgets, and ensure effective utilization of resources. Their ability to identify and leverage emerging trends and technologies enables companies to stay ahead of the curve and connect with customers in innovative ways.




Built-in flexibility that's needed in emerging companies


One of the most significant advantages of hiring a Fractional CMO is the flexibility it offers. Unlike a full-time CMO, a fractional arrangement allows businesses to access top-tier marketing expertise without the burden of a long-term commitment. This flexibility is particularly crucial for emerging tech companies that need to remain agile in an ever-changing marketplace. Fractional CMOs can adapt quickly to shifting business priorities, scale marketing efforts up or down as required, and align strategies with evolving market conditions.


Furthermore, by engaging a Fractional CMO, businesses gain access to a network of marketing professionals and industry contacts. This extended network brings additional resources and expertise to support growth initiatives, such as strategic partnerships, collaborations, and new customer acquisition opportunities. Fractional CMOs can tap into their broad networks to unlock new avenues for growth and drive overall business success.




Time to bring in a new way

In the new and challenging economy, emerging tech companies must embrace innovative strategies to foster growth. Hiring a Fractional CMO can provide the necessary expertise, fresh perspective, and flexibility needed to rewire the growth game.


Simply put, the fastest way to “Moneyball your Growth” is with a Fractional CMO.


With an iCMO (interim CMO) by their side, emerging tech companies can confidently navigate the complexities of the modern business landscape and achieve accelerated growth in this weird era.


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