A solid brand and brand story can be a game changer in how SaaS companies can scale growth.  

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Marketing has become more science than design in recent years with automation, detailed metrics and advancements in MarTech.  But in this world of metrics and automation, the art of branding and storytelling can’t be ignored.  Please join our marketing leadership as we explore the value and execution of branding and storytelling. 

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Come join this event to learn stories of how top SaaS leaders and marketers have leveraged the power of a great brand and brand story to fuel their growth and achieve their goals.  

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What we'll cover: 

• How to make sure your brand aligns with the needs of your target audience

• How much should a company invest in branding and storytelling?

• How do you know when the brand and story are working?

• How often should that brand and story change?

• Who should be building the content and managing the brand of your organization? 

• How branding can contribute and increase value for an exit

 

 

More details:

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This program targets marketing leaders, CEO's and finance leaders who want to engage with each other. The program is designed for CEO's, finance leaders, sales leaders and CFO's.  

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