TANYA WHITE
"Marketing Paratrooper Focusing On Bottom-line Impact"
INDUSTRIES: B2B Technology (Hardware and Software) and Saas across multiple industries
SPECIALTIES: Strategy, GTM, Messaging, Persona & ICP Development, Demand Gen, Integrated Campaign Management, Customer Marketing, Growth Marketing, Sales:Marketing Alignment, Team Building & Leadership Development, Transaction Support (acquisition, divestiture, pre-IPO)
Location: Austin, TX
Tanya is an integral part of creating success by helping organizations remove clutter, focus on what delivers business value, and find clarity in their paths. She thrives on generating transformative results by identifying the components of a go-to-market issue and constructing a vision for the future.
She is known for her charismatic energy and enthusiasm, engaging others in the process, and connecting ideas and people along the journey. Valued for her direct communication style, her sense of humor, and her commitment to the mission, Tanya knows how to turn concepts into action.
Tanya has provided marketing consulting and fractional CMO services to a range of clients, from fast-growth, venture-backed company CEOs and CMOs to multi-million dollar, global organizations.
Tanya leads - and chases achievements - compassionately, knowing that a team comes together temporarily, yet has the potential to leave an ever-lasting impact on the business and the individuals.