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INDUSTRIES: B2B B2C SaaS, Big Data/IoT, AI/ML, Cloud, Automation, CX, Cyber security, Healthtech, Fintech, HRtech, Martech, eCommerce
SPECIALTIES: Go-to-Market strategy, integrated full-funnel marketing, digital demand, ABM, branding and communications, messaging strategy and positioning, field/channel marketing, customer marketing, customer experience, team coaching, and development
Location: Greater Boston
As a proven senior marketing executive, Evelyn is known for building marketing engines, solving business challenges, and driving results. She has built brands, accelerated growth, launched new categories, and secured market leadership across B2B, B2C, and B2B2C SaaS technology companies, including start-ups ($10MM-$30MM), scale-ups ($170M-$500), mid/large enterprises ($1B+).
Evelyn is a full-stack marketing leader with a unique blend of superpowers in demand/revenue marketing, brand/storytelling, and operational efficiency. She has the experience and vision to elevate
the brand and build a scalable and efficient marketing machine that drives predictable, profitable growth.
Evelyn’s core strength as a leader is the ability to connect the dots across the entire business to streamline and align around a shared vision and to build high-performing, outcome-focused teams that deliver impact and results.