Livestream: Brand vs. Demand in B2B Tech Startups

Join Brett Schklar and special guest & iCMO, Raphael Carty for an important topic we regularly hear from CEOs and VCs - balancing demand generation and brand programs.

Early-stage companies don't have a lot of time to build a brand and build an audience. Deal flow needs to happen. So - how do CEOs and VCs help their companies balance the short vs. the long term that establishes a solid growth engine for years to come?

Tune in and we'll share examples, best practices, and pitfalls to avoid when building a growth attack plan.