Livestream: BEWARE of Agencies advertising CMO services

There is no question that there is exponential growth in the demand for fractional CMO's.  Especially for B2B Tech companies, it makes a lot of sense.  

HOWEVER, there is too much "bandwagoning" taking place.  PR agencies, copywriters, graphic designers, and consultants are now advertising themselves as, "fractional CMO's".  It's a joke.

During this session, we're going to help you figure out how to spot a phony Fractional CMO, how to align your needs with the capabilities of a true Fractional CMO, and stories we've seen from the trenches when good companies make bad choices in their Fractional CMO resources.